How to read media?
Ru

The Open Conference of Our Project in Moscow

The Open Conference of Our Project in Moscow
17

June 2019

The Open Conference of the project “The Earth Is Flat - How to read media?”, dedicated to modern media literacy, took place on June 17 and 18 in Moscow.

Heike Uhlig, director of the Goethe-Institut in Moscow, Anna Schüller, head of public relations and media at the Goethe-Institut in Moscow and head of the project “The Earth Is Flat - How to Read Media?” and Mikhail Ratgauz, project editor, journalist, deputy chief editor of the portal COLTA.RU, came forward with a welcome speech. 

The conference program was intense. The educational part of the programme included 9 lectures by the most well knows Russian experts in the field of media: 

  •  Lecture "The teacher in cyberspace: the victim, the defender, or the warden?" by Irina Lukyanova, project expert, writer, journalist, teacher of literature at the Moscow school “Intellectual”; 
  • A report on “Mysteries of Generation Z” by Anastasia Bubukina, senior strategic planning manager at analytical agency BrandScience (Media Direction Group) about the preferences of the digital generation (according to the results of a study conducted by the agency in September 2018); 
  • Lecture on cyberbullying “On the Internet like in the Wild West” by Alexandra Bochaver, candidate of psychological sciences, research fellow at Centre for Contemporary Childhood Studies, Institute of Education, HSE; 
  • Public lecture “Why should media form communities?” by Grigory Tumanov, Editor-in-chief of “My dear, you are transformer”; 
  • Public lecture “Optimistic program to combat fake news - in science and other areas” by Andrey Babitsky, chief editor of the PostScience portal, candidate of biological sciences; 
  • Public lecture “Student, teacher, Internet: how the panic about digital influence in the past and present was established” by Alexandra Arkhipova, anthropologist, candidate of philological sciences, senior researcher at the School of Actual Humanitarian Studies of the Institute of Social Sciences of the RANEPA, associate professor of the Center for Typology and Semiotics of Folklore of the RSUH; 
  • Public lecture “Protecting human dignity on the web - strategies against hate speech” by Alina Darmstadt, expert of the German educational project Civic.net, Amadeu Antonio Foundation (in German with simultaneous translation into Russian); 
  • Public lecture “The reality of media for a "communication oriented human": a new world of digital literacy” by Anna Kachkaeva, director of the centre for digital cultures and media literacy, professor of the faculty of communications, media and design of the HSE, candidate of philology.

Among our guests were teachers, media trainers and bloggers from Belgorod, Yekaterinburg, Kazan, Moscow, Nizhny Novgorod, St. Petersburg, Syktyvkar, Chelyabinsk.

We discussed various aspects of modern media literacy, the principles of media education, the most common character traits and preferences of the digital generation, the specifics of communicating with new media with the audience, methods of standing up to hate speech and cyberbullying, ways of dealing with fake news. The conference ended with a reading and discussion of the play “This is All Her” about the relationship between adults and adolescents on the Internet.​