On January 31 in Voronezh within the framework of the project "The Earth Is Flat - How to Read Media?" Olga Lukinova gave a lecture "How not to annoy each other on the Internet". If secular etiquette has existed for centuries, the network is no more than 25 years old, and it develops before our eyes. Olga Lukinova is the creator of the telegram channel "Digital Etiquette" and the author of the book "Digital Etiquette: How not to annoy each other on the Internet ", which is published this year - one of the few people who deals with this topic in Russia. At her lecture in the Voronezh book club "Petrovsky" came 48 people. They talked about the difference between the norms of virtual and face-to-face communication, how to conduct business communication online, how the rules of digital etiquette differ in different countries.